Process & Design

Who is the Site For?

Every website should be designed for the target audience—not just for yourself or the site owner. It is therefore very important to understand who your target audience is.

Target Audience: individuals

• What is the age range of your target audience?
• Will your site appeal to more women or men? What is the mix?
• Which country do your visitors live in?

  and many others points

Target Audience: Companies

• What is the size of the company or relevant department?
• What is the position of people in the company who visit your site?
• Will visitors be using the site for themselves or for someone else?
• How large is the budget they control?

Why People Visit YOUR Website

Now that you know who your visitors are, you need to consider why they are coming. While some people will simply chance across your website, most will visit for a specific reason.

for that you must have some of:

1. Key Motivations.

2. Specific Goals.

What Your Visitors are Trying to Achieve

It is unlikely that you will be able to list every reason why someone visits your site but you are looking for key tasks and motivations. This information can help guide your site designs.

What Information Your Visitors Need

You know who is coming to your site and why they are coming, so now you need to work out what information they need in order to achieve their goals quickly and effectively.

How Often People Will Visit Your Site

Some sites benefit from being updated more frequently than others. Some information (such as news) may be constantly changing, while other content remains relatively static.

Site Maps

Now that you know what needs to appear on your site, you can start to organize the information into sections or pages.

WireFrames

A wireframe is a simple sketch of the key information that needs to go on each page of a site. It shows the hierarchy of the information and how much space it might require.

Getting your message across using design

The primary aim of any kind of visual design is to communicate. Organizing and prioritizing information on a page helps users understand its importance and what order to read it in.

Visual hierarchy

Most web users do not read entire pages. Rather, they skim to find information. You can use contrast to create a visual hierarchy that gets across your key message and helps users find what they are looking for.

grouping and Similarity

When making sense of a design, we tend to organize visual elements into groups. Grouping related pieces of information together can make a design easier to comprehend. Here are some ways this can be achieved.

Designing Navigation

Site navigation not only helps people find where they want to go, but also helps them understand what your site is about and how it is organized. Good navigation tends to follow these principles…